Collaborative insight creates messaging that resonates

homespun Moments Of Joy Gift Box

Collaborative insight creates messaging that resonates

After a search for healthier granola led Erica Sheehan to create one of Ireland’s premier whole foods brands, she knew the crucial role messaging played in her market. She shares how the design team at CoLab took Homespun’s local, artisanal roots into consideration along each step of the way to produce a holiday gift set that wowed current and new customers alike.

A three-part construction, the Moments of Joy Gift Box was manufactured using 600-micron brilliant white GCI board. With a double-walled lid and based for extra strength, rigidity and quality feel. To prolong the unboxing experience, the insert was designed to securely hold the various products on display. The lid was digitally printed in full colour and coated with a water-based varnish. Each of the elements were die-cut and creased to shape. The result is a gift box that keeps giving.

The brief

Organic ingredients. Delicious taste. Transparent practices. When Homespun founder Erica Sheehan and other like-minded small producers decided to come together for a good cause, they knew that sending the right message was vital to success.

She needed gorgeous packaging that conveyed the featured brands' values yet also provided sturdy construction.

As it would be Homespun’s first limited-edition gift box, Erica came to CoLab knowing that our design team would approach this premier launch with the same standard for quality that Homespun products are known for. Each concern and idea was considered with the brand’s commitment to health and eco-friendly practices in mind throughout each phase of production.

What we did

We knew that incorporating gorgeous, eye-catching visuals into a cost-effective, sustainable design was key to attracting the target market while capturing the maximum amount of charitable proceeds.

Combining traditional and digital printing methods allowed us to keep costs down without sacrificing any elements of Homespun’s aesthetic. CoLab’s ability to produce low-run quantities with little turnaround time removed the risk of over-producing or supply shortages during the unpredictable holiday season.

The final result spoke for itself. Erica and her team attribute the resounding success of Homespun’s ‘Moments of Joy’ Gift Set to the outstanding quality and branding that CoLab were able to communicate through its packaging. Not only was it a hit with consumers, sales ultimately provided Capuchin Day Centre for the Homeless with a much-appreciated holiday boost.