Outstanding quality at the right price
Micil Distillery Limited Release
Cask Owners Gift Box
Outstanding quality at the right price
Produced on a heavy 600-micron paperboard with soft-touch gold foil and emboss, this limited edition cask owners box oozes quality. The shimmer finish tempts the recipient to discover the superb whiskey that awaits. To prolong the unboxing experience, we created a matching insert on 711-micron board. The result is a carton worthy of the history, heritage and quality of the bottle inside.
The brief
Rewarding your best customers is one of the most important parts of running a family business. Pádraic Ó Griallais, co-founder of family-run Galway-based Micil Distillery knew it, so he came to CoLab to create something special for cask owners; a limited edition pack.
He wanted something that was cost-effective and of the best quality. Something that when you see and hold in your hand, you feel the love.
And the fact that it required a low run of boxes was no problem. That’s one of the things that makes CoLab a valid option for companies.
What we did
Our hybrid of conventional and digital technology allows us the best of both worlds. It meant that for Micil, we could achieve the highest standard of print, comparable to any, without incurring the costs of printing plates. Keeping production costs down means no minimum order, so Páidraic and the team ordered only what they needed.
It was important to not only consider but to celebrate Micil’s tradition and heritage. This is a business that’s been in the family for generations, so the values had to shine through on the box.
Working closely with co-founders Pádraic and Ross as well as brand manager Grainne, we were able to produce print runs of one single carton in advance of the main run so that they could see the finished product before the production run, and make any necessary amendments or tweaks. This wasn’t a mock-up they were seeing but a single carton of the actual job printed in advance. Seeing is believing.
